It's good for your people - improving collaboration and engagement.
Customers demand it - people want to buy from businesses that do the right thing.
It’s essential for future success – employees want to work for companies that care about more than profit.
How does it work?
|Employee engagement and satisfaction|
82% of employees who do volunteering at work feel more committed and report an improved perception of their employer
67% of people want to work for a company whose values are consistent with their own
|Trust and reputation|
97% of high-level executives in emerging markets consider CSR an investment rather than a cost
66% of executives think that their social responsibility strategies improve corporate reputation
|Talent attraction and retention|
80% of Millennials want to work for a company that cares about how it impacts on and contributes to society – and, by 2020, Millennials will be 50% of the workforce
67% of people prefer to work for socially-responsible companies
|Investors & performance|
86% of institutional investors believe that CSR will have a positive effect on business
71% of CEOs believe that corporate responsibility activities have a positive impact on the bottom line
|Competitiveness & consumer loyalty|
90% of shoppers worldwide are likely to switch to brands that support a good cause, given similar price and quality
88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society
85% of consumers state that they have a more positive perception of a company if it is seen to make the world a better place
|The UAE agenda|
The UAE’s President, His Highness Sheikh Khalifa bin Zayed Al Nahyan, has declared 2019 as the Year of Tolerance.
UAE businesses are expected to put diversity and inclusion into action and to demonstrate their commitment to build a tolerant society.
HH Sheikh Mohammed bin Rashid Al Maktoum has called for “innovative initiatives that will have a direct, positive impact on the UAE community”.