Companies for Good

Whatever you call it CSR, Responsibility, Sustainability - 'Good' is here to stay. More companies than ever are running CSR initiatives that do good for communities and the environment.
Why?

It's good for your people - improving collaboration and engagement.

Society expects it - and the UAE government has declared 2107 'The Year of Giving'.

Customers demand it - people want to buy from and work with businesses that do the right thing.

But don't take our word for it...

How does it work?

Employee engagement and satisfaction

82% of employees who do volunteering at work feel more committed and report an improved perception of their employer

67% of people want to work for a company whose values are consistent with their own

Trust and reputation

97% of high-level executives in emerging markets consider CSR an investment rather than a cost

66% of executives think that their social responsibility strategies improve corporate reputation

Talent attraction and retention

80% of Millennials want to work for a company that cares about how it impacts on and contributes to society – and, by 2020, Millennials will be 50% of the workforce

67% of people prefer to work for socially-responsible companies

Investors & performance

86% of institutional investors believe that CSR will have a positive effect on business

71% of CEOs believe that corporate responsibility activities have a positive impact on the bottom line

Competitiveness & consumer loyalty

90% of shoppers worldwide are likely to switch to brands that support a good cause, given similar price and quality

88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society

85% of consumers state that they have a more positive perception of a company if it is seen to make the world a better place

The UAE agenda

The UAE’s President, His Highness Sheikh Khalifa bin Zayed Al Nahyan, has declared 2017 as the Year of Giving

Among other actions, companies are expected to “activate Corporate Social Responsibility (CSR)” by creating “annual events and campaigns that raise awareness of important issues and contribute to enriching the lives of people”, establish “partnerships with local entities that share similar goals”, and “provide employees the opportunity to develop philanthropic initiatives”

* Sources: Harvard Business Review, Gallup, Realized Worth, The Economist, Center for Corporate Citizenship, Business in the Community, Corporate Watch, Better Business Journey, Forbes, PwC Global CEO Survey (for more details on the sources please get in touch and we’ll be happy to provide them).

“Corporate Social Responsibility (CSR) has been integral to the operating philosophies of companies for many decades, who align philanthropy and volunteering as part of their company goals while fulfilling their business purpose”

– Gulf News (January 2017)